interviews:
+ amyl & the sniffers
+ andrew quilty
+ automatic
+ blur
+ caity simmers
+ craig anderson
+ dmas
+ earl sweatshirt
+ floodlights
+ fontaines d.c.
+ harry bryant
+ jordan kerwick
+ khruangbin
+ kim gordon
+ little simz
+ magdalena wosinska
+ mike
+ minna leunig
+ mount kimbie
+ nora vasconcellos
+ pavement
+ royel otis
+ sean wang
+ stephanie gilmore
+ summer wagner
+ the kooks
+ tobin yelland
+ war on drugs
+ wolf alice
about:
Operating as your creative partner to bring ideas to life through a considered, editorial lens. From ideation to execution, I develop concepts and narratives that shape how brands look, sound and exist in culture. My focus is on building work that is original, entertaining and an extension of a life well lived. Where stories meet strategy and taste is translated.
brands:
- blanc space
- brixton
- burleigh brewing
- calleja surf
- db journey
- fender
- former
- gozney
- holiday records
- lazarus lab
- nixon
- patagonia
- potato head
- quiksilver
- red bull
- squarespace
- sunbum
- unyoked
- vans
- volcom
- wanaka tourism
+ specific campaign work
available on request
services:
a girl is a gun - let me be yours
about:
Operating as your creative partner to bring ideas to life through a considered, editorial lens. From ideation to execution, I develop concepts and narratives that shape how brands look, sound and exist in culture. My focus is on building work that is original, entertaining and an extension of a life well lived. Where stories meet strategy and taste is translated.
a girl is a gun - let me be yours
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Long-form features, interviews, brand narratives and copy. I find the story worth telling, shape the voice worth following, and write content that earns attention rather than just occupying space.
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Magazine thinking applied to brands. What stays, what gets cut, what carries weight. I build editorial frameworks that translate brand identity into repeatable publishing formats so your content has a system, not just a schedule.
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Delivered as a working guide your whole team can actually use. From punctuation to what to avoid, helping to shape tone of voice into something consistent and recognisable.
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The thinking that gives campaigns a genuine point of view. Think cultural hooks, creative territories and narrative angles. Strategy that starts with culture and lands in commerce.
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Concepts grounded in editorial thinking, driven by narrative and cultural relevance. Work that has a clear idea at its centre and something worth saying at its heart.
brands:
blanc space, brixton, burleigh brewing, calleja surf, db journey, fender, former, gozney, holiday records, lazarus lab, nixon, patagonia, potato head, quiksilver, redbull, squarespace, sunbum, unyoked, vans, volcom, wanaka tourism.
+ specific campaign work available on request.
interviews:
+ amyl & the sniffers
+ andrew quilty
+ automatic
+ blur
+ caity simmers
+ craig anderson
+ dmas
+ earl sweatshirt
+ floodlights
+ fontaines d.c.
+ harry bryant
+ jordan kerwick
+ khruangbin
+ kim gordon
+ little simz
+ magdalena wosinska
+ mike
+ minna leunig
+ mount kimbie
+ nora vasconcellos
+ pavement
+ royel otis
+ sean wang
+ stephanie gilmore
+ summer wagner
+ the kooks
+ tobin yelland
+ war on drugs
+ wolf alice
features:
+ an idiot’s guide to the circular economy
+ are we close to achieving equality in surfing?
+ mastering pipe: the world’s best surfers try not to vomit in the ocean
+ solo dating: the importance of dating yourself
+ the more you know: understanding australia’s colonial past
+ ten australian artists that should be on your radar
features:
+ an idiot’s guide to the circular economy
+ are we close to achieving equality in surfing?
+ mastering pipe: the world’s best surfers try not to vomit in the ocean
+ solo dating: the importance of dating yourself
+ the more you know: understanding australia’s colonial past
+ ten australian artists that should be on your radar