interviews:
+ amyl & the sniffers
+ andrew quilty
+ automatic
+ blur
+ caity simmers
+ craig anderson
+ dmas
+ earl sweatshirt
+ floodlights
+ fontaines d.c.
+ harry bryant
+ jordan kerwick
+ khruangbin
+ kim gordon
+ little simz
+ magdalena wosinska
+ mike
+ minna leunig
+ mount kimbie
+ nora vasconcellos
+ pavement
+ royel otis
+ sean wang
+ stephanie gilmore
+ summer wagner
+ the kooks
+ tobin yelland
+ war on drugs
+ wolf alice
about:
I'm an editor, writer, and brand consultant living in Biarritz, France but originally from the bottom of the world, Australia. I’ve spent the last five years at Monster Children, where I was the Australian editor, with a few years sprinkled either side working in marketing for lifestyle brands.
These days I’m the editor-at-large at Monster Children while also working for a range of publications including Harper’s BAZAAR, Esquire, Wasted Talent, specialising in feature writing within the culture and lifestyle world. I also consult for brands behind the scenes, offering expertise as an editorial director, strategist and copywriter for brands like Vans, Burleigh Brewing and Potato Head, Bali
brands:
- blanc space
- brixton
- burleigh brewing
- calleja surf
- cph open
- db journey
- fender
- former
- gozney
- holiday records
- lazarus lab
- nixon
- patagonia
- potato head
- quiksilver
- red bull
- squarespace
- sunbum
- unyoked
- vans
- volcom
- wanaka tourism
+ specific campaign work
available on request
services:
a girl is a gun - let me be yours
about:
Operating as your creative partner to bring ideas to life through a considered, editorial lens. From ideation to execution, I develop concepts and narratives that shape how brands look, sound and exist in culture. My focus is on building work that is original, entertaining and an extension of a life well lived. Where stories meet strategy and taste is translated.
a girl is a gun - let me be yours
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Long-form features, interviews, and brand narratives. Finding the story worth telling in a personable way, whether it’s for a magazine or a brand.
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Want a bespoke zine or regular Substack written but don’t have an entire editorial team? I’ll help you build a world around your brand in the same way I’ve built magazines.
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An email database is still one of the most valuable assets to a business, but only if you’re cutting through the spam with something worth opening. Let me walk your customers through your inbox door.
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Need an outside perspective or a fresh idea? I’m your girl. Strategies driven by cultural relevance, connection and originality.
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Ideas that have a clear idea at their centre and something worth saying at their heart. Whether you need a suite of fresh concepts or the full execution, I can be the creative partner holding your hand through your next campaign.
brands:
blanc space, brixton, burleigh brewing, calleja surf, db journey, fender, former, gozney, holiday records, lazarus lab, nixon, patagonia, potato head, quiksilver, redbull, squarespace, sunbum, unyoked, vans, volcom, wanaka tourism.
+ specific campaign work available on request.
interviews:
+ amyl & the sniffers
+ andrew quilty
+ automatic
+ blur
+ caity simmers
+ craig anderson
+ dmas
+ earl sweatshirt
+ floodlights
+ fontaines d.c.
+ harry bryant
+ jordan kerwick
+ khruangbin
+ kim gordon
+ little simz
+ magdalena wosinska
+ mike
+ minna leunig
+ mount kimbie
+ nora vasconcellos
+ pavement
+ royel otis
+ sean wang
+ stephanie gilmore
+ summer wagner
+ the kooks
+ tobin yelland
+ war on drugs
+ wolf alice
features:
+ are we close to achieving equality in surfing?
+ mastering pipe: the world’s best surfers try not to vomit in the ocean
+ solo dating: the importance of dating yourself
+ the more you know: understanding australia’s colonial past
+ how does art help the world, really?
+ finding love at the cph